11910 Greenville Avenue
Suite 511
Dallas, Texas 75243

GO Federal Credit Union

Dallas Telco Credit Union, a financial cooperative based in Dallas, Texas, partnered with Loudthought in 2011 for the purpose of renaming and rebranding the credit union. Though they were founded as a telecommunications credit union, Dallas Telco had made the transition to a community charter and sought to appeal to a broader field of membership. The first step in this process was eliminating confusion caused by such a limiting name. Through the Loudthought creative process, Dallas Telco became GO Federal Credit Union. With a fresh, progressive new name and look, GO Federal Credit Union is poised to make a mark in the financial lives of current and future members. 

Dallas Telco - Previous Name & Logo

GO FCU New Name & Logo

Brand Identity Items Include:
• New Credit Union Name
• Logo & Tagline
• Stationery Package
• Direct Mail Campaign
• Signage
• Website

In Branch Display Concept

Advertising Concepts