11910 Greenville Avenue
Suite 511
Dallas, Texas 75243

Embark Credit Union

Great Falls Teachers Federal Credit Union, a financial institution based in northern Montana, partnered with Loudthought for a rename and rebrand. Originally founded as an educator's credit union, the community-chartered Great Falls Teachers FCU felt their name and identity were too limiting. Through the Loudthought branding process, Great Falls Teachers FCU became Embark Credit Union. Along with it's new name, Embark also adopted an energetic new logo and look, incorporating the adventurous legacy of Great Falls, an important stop along Lewis and Clark's historic journey west. Embark's new tagline sums up their dynamic new image: "Your journey begins here."

Previous Name & Logo

New Name, Logo & Tagline

Branding Elements Include:
• Company Name
• Logo & Tagline
• Stationery Package
• Website
• Company Brochures
• Credit & Debit Cards

Initial Logo Concept

This fun, whimsical logo features a paper airplane. A familiar site to teachers, the image also evokes feelings of motion, advancement, and discovery. The plane also acts as an arrow pointing skyward, indicating direction and aspiration. 

Initial Brand Concept - Business Card & Direct Mail

Initial Brand Concept - In Branch Display