Texans Credit Union

Loudthought worked with the Texans marketing team to develop a new brand identity built around the theme – "There's Something About Texans." The double meaning reached out to customers based in Texas and highlighted the uniqueness of Texans' products and services. The brand campaign included; billboards, bus signs, rack brochures and duratrans.

"For years people have associated Texans Credit Union with Texas Instruments. While TI is an important part of our history, we needed a fresh, new message that would reposition ourselves as a credit union committed to supporting and improving the financial wellbeing of all our members. Loudthought was able to take our ideas and incorporate them into a comprehensive and creative campaign that captured the spirit of Texans."
– Joann Chatfield
Vice President, Marketing & Business Development