7 Reasons We Swear By The Identity Brief.

1. An Identity Brief provides a formalized, precise starting point from which all marketing advertising, PR and brand building opportunities will be communicated, evaluated and launched.

2. An Identity Brief drives all the projects related to your company’s branding with clear details, outlining the creative and strategic methodologies for any outside partner or new employees who may be involved in producing or managing the creation of new marketing material. This profile will protect your brand over time and can prevent brand identity reshaping (i.e.: Corporate Multiple Personality Disorder).

3. An Identity Brief saves time on the front end of every marketing project.

4. An Identity Brief resolves potential differences in opinion concerning design preferences within an organization on any new project.

5. An Identity Brief serves as a decision weighing tool when you are trying to determine which opportunities/events/programs effectively add value to your company's brand image and marketing strategy.

6. An Identity Brief provides the ability to measure results over time, and when used to the fullest, the brand profile will strategically steer your company's brand evolution over time, as the information in the document is reviewed and updated regularly.

7. An Identity Brief unifies vision teams, management, new management teams and top level executives – essentially providing a set of formalized creative and strategic guidelines in all the "how-to" items (both in promoting the brand and also in properly communicating the company’s brand – internally to its employees and externally to prospects and clients.)