Texans Credit Union

Texans CU is a full-service financial institution serving the Dallas metro area. Loudthought worked with Texans CU to develop a new brand identity built around the theme, “There’s Something About Texans.” The double meaning highlighted that there is something about Texans as a people, and something about Texans CU as a company.

In addition, each product/service Texans CU offered was given a unique, bold color that carried over into all marketing materials. Savings = Green, Checking = Red, Loans = Purple, etc. The brand campaign included product brochures, in-branch duratrans, bus signage and billboards.

• • • • • • • • • • • •

We needed a fresh, new message that would help us reposition ourselves as a credit union committed to supporting and improving the financial well-being of our members and the communities we serve. Loudthought created a comprehensive brand campaign that captured the spirit of Texans.

– Joann Chatfield, Vice President of Marketing