Southwest Financial Federal Credit Union

Southwest Financial FCU is a full-service financial institution with branches located in Dallas and Houston. Loudthought worked with Southwest Financial FCU to develop a new brand identity. The identity was built around their directional name “Southwest” and how they help guide their members, allowing them to “See the Difference.”

Included with the brand identity was a new corporate logo, with color palettes and taglines. Loudthought then presented these various brand elements into the other marketing materials, as well as a future newly redesigned website. This allowed for a consistent, well-branded message to be carried into in all of their marketing materials.