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Credit Union

Apr 15, 2015

Connect with Kids Through Mom and Dad

Many credit unions are constantly on the search for ways to better connect with younger members. After all, statistics show that the average age of credit union members across the country is increasing (a statistic that does not bode well for credit unions).

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Website

Apr 06, 2015

Redesign Your Website or Rebrand Your Credit Union?

Times change. People change. Technology and culture change. Consumer expectations change. It therefore makes sense that your credit union must also change and adapt in order to survive.

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Branding Insights

Mar 02, 2015

Getting the Most from Your Social Media Vendors

If you're like most business owners, working with vendors is one of the greatest challenges you face. These are the outside experts in which you place your trust, confidence and money to help make things happen.

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Branding Insights

Mar 02, 2015

Do Print Newsletters Have Any Value?

The answer, perhaps surprisingly to many, is a resounding yes. Certainly we live in a digital age in which communication continues to shift from the hardcopy to the realm of digital. Consumers increasingly digesting content from their smartphones, tablets and a variety of other online sources.

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Branding Insights

Feb 16, 2015

Trust the Branding Professionals

As consumers, we often pay experts in certain fields large sums of money for their advice and counsel. For example, if you are sick you might visit a doctor. If you need legal advice, you'll probably call a lawyer. If your car is acting up, an appointment with the mechanic is in order.

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Branding Insights

Feb 02, 2015

Business Development and Marketing: Two Different Animals

When you visit the zoo, animals are often grouped into categories. For example, you might see all reptiles housed in a herpetarium, giraffes and elephants in an Africa-themed exhibit and fish (more than likely) conveniently housed in aquariums.

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Branding Insights

Jan 19, 2015

Why to Outsource Social Media

Social media is a powerful, game-changing tool marketers can use to help promote their brands and products. Utilizing social media, marketers and communicators reach out to consumers in numbers impossible just a few years ago. Social media connects people, companies and ideas in amazing ways.

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Credit Union

Jan 12, 2015

Why Marketing By Committee Fails

You need a group of people to do lots of things. For example, it requires a group of people to play football, to square dance and even to get a bill through Congress. Where groups or committees of people often fail, however, is when trying to conduct the marketing function at a bank or credit union.

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Credit Union

Sep 05, 2014

Turning back the tide of low employee morale.



In out last installment we looked at some of the more common causes of low employee morale in a financial institution or office setting. Knowing and recognizing the signs, however, is just the first step. It’s far better to feel empowered with actual steps to help combat low employee morale and transform your office back into a dynamic and positive place to work. Your employees, customers and bottom line will all thank you.

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Branding Insights

Sep 01, 2014

Getting The Most From Your Design Firm

Once a company makes a decision to consult with hire an outside design firm in order to help with marketing functions, it is important to go into that process with serious and targeted questions. Similar to an individual employee hiring process, you will want to carefully screen and interview design firm candidates to ensure what they promise matches your unique expectations.

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